Search Engine Optimization (SEO) has been the name of the game in blogging for many years now. With so many people entering the blogosphere hoping to become the next hit blog, it is essential that bloggers utilize SEO tactics in order to be seen online.
Successful SEO tactics make it so that your blog will rank more visibly in search engines online such as Google and Bing. It is through these search engines that most web users locate their material and is, therefore, one of the most essential areas to master online as a professional blogger. There are two primary types of search engine optimization: off-page optimization and on-page optimization. Off-page SEO tactics are things you do outside of your website to make it more visible online and on-page SEO tactics are the things you do within your website to rank more highly on Google. Follow these three tips for better on-page SEO.
On-page SEO tip 1: use relevant keywords in the domain
For a beginner blog, it is important that the domain name of your site includes keywords that are important and revealing of your content. Sure, there are numerous websites that succeed and prosper without keyword heavy domains. However, these sites have been around for a long time and are typically somewhat one of a kind. Blogging is a different story because there are millions of blogs online. Pick the most relevant keywords to your niche and use them in your domain name. This will help your site get noticed by crawlers and become more noticeable in social media realms. For on-page SEO reasons, your blog's domain name should contain the main keyword phrase of your blog so you can rank higher. Do some keyword research and take some time to come up with a relevant and catchy keyword phrase for your domain name.
On-page SEO tip 2: create great headlines
Headlines and headers are very important to web content and search engine optimization. Most web readers skim through a post initially, reading only titles and headers to determine if they will spend the time to read the entire post. So, obviously, you'll want to create titles and headers that are attention grabbing and interesting. However, beyond that, you'll want to pay attention to your keyword use in your headlines. Headers and titles are wonderful places to use keywords if they work appropriately. Using primary keywords in your headers and titles will boost your search engine ranking. However, never compromise your headline quality for the sake of SEO.
On-page SEO tip 3: use keywords in the right places
Keyword research and use is one of the most important aspects of SEO tactics in blogging. However, it is important that we as bloggers understand when and where to use keywords in our articles. You don't want to litter your articles with keywords to the point of distracting the reader from your useful and interesting content. As a general rule, you want to include your primary keywords and keyword phrases in the first and last paragraphs of your posts. Then use various combinations of other keywords and keyword phrases throughout the body of your post. Of course, you want to make these keywords sound natural and flow evenly into your writing. Do not overuse keywords.
This guest post is contributed by Katheryn Rivas, who writes on the topics of online university. She welcomes your comments at her email Id: firstname.lastname@example.org.