A Book Movie

Marketing and promotion have changed drastically over the past decade or so. When I was younger, films were mainly promoted by trailers or adverts shown in the cinema and on TV. Books were primarily marketed by newspaper ads and bookstore promotions.



The Blair Witch Project was the first film (which I remember personally) that used the Internet to promote its release. Although not an entirely well-made film, it became hugely popular and extremely successful. At that time, this was pioneering a phenomenon which took hold solidly and producers haven’t looked back ever since.


Book publishing has been steadily heading that way. Authors are making use of several different avenues of marketing and promoting now available to them. Newspaper ads are no longer adequate or contemporary, and writers have turned to places like California corporate video production to help their cause. I’ve seen some of my author colleagues’ films they made of their books. I must admit that up until recently, I didn’t even think it was possible to make a movie of a book. But with the widespread use of Internet sites like twitter and YouTube, I suppose it was inevitable that this would happen.


What promotion methods do you use to promote your books and have you considered making a film to accompany your paper-equivalent masterpiece.