A Book Movie

Marketing and promotion have changed drastically over the past decade or so. When I was younger, films were mainly promoted by trailers or adverts shown in the cinema and on TV. Books were primarily marketed by newspaper ads and bookstore promotions.

The Blair Witch Project was the first film (which I remember personally) that used the Internet to promote its release. Although not an entirely well-made film, it became hugely popular and extremely successful. At that time, this was pioneering a phenomenon which took hold solidly and producers haven’t looked back ever since.

Book publishing has been steadily heading that way. Authors are making use of several different avenues of marketing and promoting now available to them. Newspaper ads are no longer adequate or contemporary, and writers have turned to places like California corporate video production to help their cause. I’ve seen some of my author colleagues’ films they made of their books. I must admit that up until recently, I didn’t even think it was possible to make a movie of a book. But with the widespread use of Internet sites like twitter and YouTube, I suppose it was inevitable that this would happen.

What promotion methods do you use to promote your books and have you considered making a film to accompany your paper-equivalent masterpiece.

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Anonymous December 10, 2009 at 2:33 PM  

I don't know enough about Facebook, or YouTube to promote anything, but I'm glad these websites brought success to others..

Rose December 11, 2009 at 1:41 AM  

I've yet to write my book, but when I do I think I'll be going the online route for marketing seeing how the book is about no other than blogging.

Anne Lyken-Garner December 11, 2009 at 11:29 AM  

Yes, Icy. There are so many possibilities these days to market your product.

@Rose. Welcome to my blog. I wish you success in writing your book.

Anne's a published author, freelance writer and experienced editor. She's just signed her second publishing contract this year with 2 separate publishing houses. You can hire her or see her available books in the side panel on the right.
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