The Importance Of Knowing Your Niche

Anyone looking to write website content needs to find their niche. We all know that a popular website is one that has understandable and informative content, and that only comes from expertise. Some website owners actually overlook content when creating their website, but this is a colossal mistake. Great writing and content is not only about grammar - that is an only a small part of the equation. You've GOT to have a niche, and know it! Here are five tips to find the niche for you.

Anyone looking to write about a niche needs to write about their passion. Everyone has something they are truly passionate about, whether it is mountain biking, travelling, or the stock market. When a writer writes about their passion, the reader can tell, because it's much more than work, it's fun! 

It may be that you need to study to really master your new topic. That might mean investing in books, magazines, web articles, or even learning in a classroom setting. This might seem intense, but it won't be if you learn an enjoyable subject. This will make it much easier to write. The words will flow much more easily.

Once a writer finds a niche, it is time to create content. Anyone writing content needs to write about the subject with authority. Readers will generally appreciate authoritative content, and therefore seek a source that can be relied upon. When trying to sell a product in a certain niche, write about the subject with authority - this will result in much better sales!

Regardless of your niche, it's important to convey a sense of trust, and that comes from not only being an expert about a topic. However, that also means being an expert on the other experts. Know what big websites, names & locales that drive the topic, and go to them for source materials. Then, try to become known as an expert yourself. You can do this in many ways. For example, many websites allow guest posting; this allows you to post about your niche, while putting a link back to your website.
Remember that anyone looking for a niche should find a fun one. After all, it takes a while to build authority, and you don't want to be over your topic by the time you become an expert. The task is always going to be easier, so long as you make sure that your topic's not just interesting - it's fun! This is probably the most essential thing to consider when looking for the right niche. Writing about a mundane topic will become dull and boring within days, even if you love it. Your field needs to be dynamic, buzz-worthy, perhaps even controversial. At the very least, it has to be timely and relevant, and you have to stay on top of recent updates!!

Jendy Gize writes about blogging, marketing and social media. Most recently, she has written about earning an Online MBA in Marketing.


Mike Carlson March 12, 2013 at 5:51 AM  

One of the best ways to have a quality content is to be comfortable with the niche you are having. With this, you can add a personal touch in every post.

Anne Lyken-Garner March 12, 2013 at 8:55 AM  

That's right, Mike. I'm a firm believer in adding personal touches and stories to your articles. Your audience will appreciate knowing you that little bit more. They want a part of you in everything you give.

Icy BC March 12, 2013 at 7:37 PM  

You've found different niches to write and you're good at it..

I'm on the hand, will be bored and restless writing in just one area. I guess it is not for everyone :-)

Icy BC March 12, 2013 at 7:37 PM  

You've found different niches to write and you're good at it..

I'm on the hand, will be bored and restless writing in just one area. I guess it is not for everyone :-)

Anonymous March 13, 2013 at 6:56 AM  

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Anne's a published author, freelance writer and experienced editor. She's just signed her second publishing contract this year with 2 separate publishing houses. You can hire her or see her available books in the side panel on the right.
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